Hologram labels are an excellent means of demonstrating the authenticity of your products, no matter whether you are the original manufacturer or a retailer. Holograms combine state of the art security features which make them hard to copy with a readily identifiable customer marker which stands for quality and genuineness. For companies serious about protecting their brand identity and improving customer perception, holographic labels also have a further commercial bonus – they are extremely cheap and easy to source.
Counterfeiting costs manufacturers and retailers billions of dollars annually, however it is the consumer who bears the brunt of the cost in terms of increased retail pricing and also in respect of being duped with fake goods. Some industries are particularly susceptible and vulnerable – the pharmaceutical industry is a prime example, but the damage wrought by fake product is not restricted to a financial cost: the harm done by using substandard products can be life threatening.
Using a holographic security label is simple and easy to do. Companies can source off-the-shelf rolls and sheets of hologram labels online from print suppliers who provide the product. Typically, it is easy to customize the labels as well, including using unique identifying serial or batch product numbers. This makes it exceptionally difficult to replicate the product packaging; however they are also excellent product packaging enhancers.
Consumers are well-used to the sight of a holographic label and indeed, many will actively search a product which contains one. Buyers perceive a hologram as a quality indicator; given two products which are identical in every respect, including packaging, a consumer will choose the package which comes with the hologram as opposed to the one without. A holographic label is a sign of true quality and authenticity which augments the efforts of the manufacturer/retailer to generate a positive brand image.
